Indian Operator Takes On Marketing Service

Adda52.com and Optimove in Indian i-gaming first

Adda52.com, a major Indian online poker website, has scored a first for the country in signing up with marketing specialist Optimove.

Both companies hope the partnership will ensure the efficient implementation of marketing campaigns and player incentives, whilst Optimove will also make available analytical services to assess the value and effectiveness of the marketing effort, and the nature and demands of online punters visiting the website.

"Optimove is an end-to-end marketing and costumer segmentation software provider in the online gaming niche. With their experience with online poker companies, they bring on board a repertoire of software products, which will ensure we understand what our customer; the poker player wants," said Anuj Gupta, founder director of Adda52.com.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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