Industry moves to counter negative advertising perceptions
The Industry Group for Responsible Gambling (IGRG) has announced a number of “enhancements” to the Industry Code for Socially Responsible Advertising forming part of the third edition of the Code to be implemented by the end of 2017.
Amendments in the third edition of the code include:
– Several measures related to social media, which are designed to limit further the access of under-18s to inappropriate gambling marketing material on YouTube and Twitter.
– A requirement for all references to GambleAware to be changed to www.begambleaware.org.
– For the first time a specific reference to the need for all operators to do their best to ensure that any affiliates that market on their behalf also comply with the requirements of the Code.
“The advertising of gambling has probably never been more in the spotlight than it is at present and we await with interest the eventual conclusions of the ongoing DCMS review” commented IGRG Chairman, John Hagan.
“In the meantime, pursuant to our own commitment to review the Code on a regular basis, I am glad that we have brought forward now some very worthwhile additions relating to advertising on social media, affiliate marketing and the referencing of www.begambleaware.org in print and broadcast advertising.”
The Gambling Industry Code for Socially Responsible Advertising – 3rd Edition – October 2017 can be downloaded at: https://www.rga.eu.com/wp-content/uploads/Gambling-Industry-Code-for-Socially-Responsible-Advertising-3rd-Edition-October-2017.pdf