ICE London 2019 Industry Expo in the News — Weekly Round-up for January 25, 2019

By Brian Cullingworth, Last updated Jan 25, 2019

iSoftBet Ups Its Gamification In Ice Showcase

And anticipates preview of three new slots

iSoftBet has launched ‘In-Game’ real-time cross-platform gamification which it will showcase, along with previews of three slots, at ICE 2019.

In-Game allows operators to activate a series of easy-to-use, configurable and automated gamification tools that significantly enhance the player experience.

This includes jackpots, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across not only any iSoftBet game, but also more than 3,000 slot and table game titles provided by its 50 game partners on the GAP platform.

Nir Elbaz, CEO at iSoftBet, said: “In-game is a significant step forward in cross-platform gamification and we’re very confident it has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features.

“Currently, the majority of gamification takes place before or after a game is played, and rarely, if ever, during live gameplay.

“We believe In-Game will have a huge impact, giving players a truly personalised experience, which will, in turn, significantly boost deposits, session times and operator revenues.”

iSoftBet will also preview a trio of slot games scheduled for launch in 2019, Piñata Fiesta, Vegas High Roller and Merlin’s Magic Mirror.

‘Piñata Fiesta’ is a 20-line, Mexican party-themed slot that invites players to smash open the pinata to reveal a host of features, including Random Wilds, Mega Symbols, Wild Reels and Switching Symbols. A free spins bonus round can be triggered to increase the frequency of the piñata for bigger potential winnings.

‘Vegas High Roller’ transports players straight to the world-famous Las Vegas Strip. With Free Spins and Cash Chip Spins, the base game will keep players entertained until they have the nerve to enter the High Roller Lounge, where only cash chips are in play and they can win up to 15,000 coins with Super Respins.

The enchanting ‘Merlin’s Magic Mirror’ will take players on an epic adventure alongside the infamous wizard. Slot fans can expect to experience a series of tricks to reveal themselves in this twenty-line slot including Random Wilds, Sticky Symbol Respins and Symbol Swaps – plus a Free Spins round where Merlin’s Magic Mirrors sticks for every spin.

Greentube Hypes Presence At Upcoming Ice 2019

Will reveal new Slots and Interactive Solutions

Greentube is teasing new titles that will be unveiled at the ICE London 2019 industry expo in early February dubbing its space “Home of Games”.

Novomatic’s interactive division will highlight the launch of ‘The Great Gambini’s Night Magic’ featuring an array of magic, illusions and four magic features.

The first of two online slot titles based on the Intellectual Property (IP) theme MacGyver™ will make its premiere – ‘MacGyver: Duct Tape & Diamonds™’ will transport players on an action-packed adventure with Richard Dean Anderson and lead cast, as this classic TV show of the 80s is relived in casinos.

Another slot launch will see players journey to the depths of the ocean in ‘Tidal Riches™’ where hidden treasures are waiting to be discovered.

Based on the Novomatic land-based link, the online version of Enchanted Fortunes Linked Jackpot™ also makes its debut appearance, launching with linked themes popular in the land-based sector such as Book of Ra™ Mystic Fortunes, Pyramid Fortunes™ and Goddess Rising™.

Greentube’s Plurius solution will present seamless gameplay and single wallet capabilities between land-based, online and mobile, demonstrating how players can switch between devices on the fly.

The system will present a wide selection of games, with titles including The Great Gambini’s Night Magic and Apollo God of the Sun™, on desktop and mobile, and Novomatic gaming terminals. Plurius™ will also be connected to the Novomatic Biometrics System and showcase a new multi-level jackpot.

Eurocoin Interactive will release a selection of AWP, VLT, classic slots and bingo titles for interactive markets. Highlight launches will include ‘Fluffy Bingo™’ a new addition to its Novo Bingo line of interactive bingo titles, ‘Jackpot Dice™’ featuring three creative jackpots, and an online version of the Swiss AWP machine ‘Admiral® Quattro’.

Thomas Graf, CEO Greentube:

“The momentum built over last year continues for Greentube into 2019 with new opportunities such as market openings in Sweden, the Netherlands, Switzerland and Slovakia, as well as in North and South America.”

Microgaming Set To Exhilarate At Ice London

As it ushers in a year of diverse content at pre-eminent industry expo

Fresh from a year of exceptional growth and stunning new games, Microgaming is set to bring an exhilarating display of breathtaking entertainment to ExCeL London for ICE 2019.

Over three action-packed days, Microgaming will unveil its innovative direction for the year ahead, encompassing a truly diverse roster of exclusive games, premium content, and a variety of unmissable celebratory events taking place at the renowned Microgaming Bar (N5-120).

Showcasing six leading game studios on the stand, each on a mission to produce exclusive content to meet the needs of Microgaming’s customers worldwide, the supplier will invite attendees to immerse themselves in all the captivating artwork, mechanics and unique new features of its very latest releases.

The journey begins with a disco-tinged trip back to the 70s in the new Village People online slot, developed exclusively by Fortune Factory Studios.

Promising espionage escapades galore, an iconic superspy makes her thrilling comeback in Agent Jane Blonde Returns, the second game from Stormcraft Studios.

Fearless heroines continue to shine in the chrono-hopping, cyber-punk adventure Shogun of Time by Just For The Win, and in Microgaming’s hotly-anticipated new Lara Croft® game developed by Triple Edge Studios, which celebrates the premium supplier’s 15th anniversary with Square Enix – the longest-running brand partnership in the industry.

Rounding off a striking line-up, the simian space antics of Banana Odyssey (Slingshot Studios) are sure to find mass appeal, while Blackjack (Switch Studios) is set to expand Microgaming’s portfolio of table games.

While introducing players to dazzling new worlds, Microgaming will continue its staunch commitment to sustainability and lowering its environmental impact as part of its longstanding CSR programme, Microgaming PlayItForward, with an eco-friendly exhibit during ICE.

The company’s environmentally-sustainable stand will provide extensive recycling facilities, along with compostable and reusable materials, and the Microgaming Bar will adopt a zero-plastic policy. Supporting Clarion and Ecobooth’s initiative to reduce trade show waste, stand graphics and materials will be recycled at the end of the event.

With an array of spectacular reveals planned, featuring surprise performances amped up by a professional DJ, attendees can expect a lively welcome into Microgaming’s world.

Microgaming will be situated at (N5-220), ICE 2019, ExCeL London.

Scientific Games Sneak Peaks Ice 2019 Agenda

Multiple product launches across numerous platforms

Scientific Games is preparing for ICE 2019 with a range of gaming entertainment innovations across all its platforms just waiting to be unveiled.

On the online casino vertical, Scientific Games will showcase upcoming titles such as ‘Gorilla Go Wilder™’ scheduled for launch in February, and ‘Jin Ji Bao Xi Endless Treasure™’, in March.

In addition the company will demo interactive eInstant and eDraw games under its iLottery vertical.

“In every market, across all channels, player expectations are driving critical paths of innovation. Teams at Scientific Games across every product offering are creating growth opportunities and value for our customers through richer and more immersive player experiences,” Scientific Games President and CEO, Barry Cottle, said.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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