Hull City Gains 12bet Shirt Sponsorship
By Brian Cullingworth, Last updated Aug 1, 2014
Two-year contract will see logo emblazoned on front of club shirt
Asian-facing sportsbetting operator 12Bet has been named official shirt sponsor of Barclays Premier League F.C. Hull City for the next two years.
The Hull City club shirt will feature the 12BET logo as they compete in the Barclays Premier League providing the sportsbetting firm a strong platform to reach fans in 200 territories through live footage shown by 80 international broadcasters along with editorial and social media opportunities.
The reported 7-figure deal marks the largest commercial deal in Hull City's 110-year history and is apparently a 60 percent increase on its last sponsorship with Cash Converters.
Hull City Commercial Manager, Simon King, said: "We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting.
"This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together."
12BET has formerly served as principal sponsor to both Sevilla F.C. and Wigan Athletic F.C.
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Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.