Historic Gambling Content Deal For Net Entertainment

Swedish online games developer to make its products available for screening in Will Hill betting shops

In a deal which it describes as an historic first, Swedish online gambling software and games developer Net Entertainment has signed an agreement to supply its games to the major UK land and online gambling group William Hill plc for use in its land-based betting shops.

Characterising the agreement as "a milestone" for his company, Net Entertainment m.d. Björn Krantz, said:

"Net Entertainment is one of Europe's largest suppliers of online casino games and we are very excited to have been given the trust, and confidence to extend our delivery commitment to William Hill now also covering the retail part of their business.

"The deal will allow Net Entertainment to maximize its distribution reach through William Hill's major channels which includes retail, online and mobile."

Krantz said that the deal complements his company's existing content supply agreement with William Hill's online division.

William Hill has over 2,300 licensed betting offices across the UK.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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