Highroller Casino sold by GiG

By Simon Wright, Last updated Mar 1, 2021

The Gaming Innovation Group have announced today that they have reached an agreement to sell their Highroller online casino brand, with Ellmount Gaming Ltd purchasing the site and casino business for a consideration of  €7 million.

As part of the deal Ellmount Gaming Ltd will become a B2B customer of GiG and continue to operate Highroller using GiG’s Platform Services, Front End solution and Managed Services.

The payment for Highroller will be made over the next 48 months, with a starting date, seven months after this announcement. With the first  instalment due in March 2020.

As part of the deal, Highroller will initially remain as an operator under GiG’s licences with a long-term white label agreement and is planned to be migrated to Ellmount Gaming’s licences following regulatory approval.

Speaking about the sale of Highroller to Ellmount Gaming Ltd, Robin Reid the Chief Executive Officer of the Gaming Innovation Group, said: “he sale of Highroller is a confirmation of our discipline and focus as we are growing Rizk.Com to become a Tier 1 casino operator in select markets.”

“Through this agreement, we gain increased cash flow, a strong B2B partner and Highroller will get the marketing muscle and focus it deserves. The brand was launched only two years ago and with this sale, it has returned three-digit ROI for GiG.”

“I am looking forward to seeing the brand prosper in the hands of very capable owners, empowered by our full suite of products and services.”

Highroller is currently an accredited casino on Casinomeister and their review can be read here.

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