New media and creative strategy to complement Foxy brand overhaul
GVC Holding's Foxy Casino and Bingo brands are set for a renewed push next month as the company concludes a total product revamp.
GVC awarded London-based integrated digital marketing agency, Home, the GBP 5 million Foxy media buying and planning account on the strength of previous work the agency has done on other GVC brands, including bwin, PartyPoker and PartyCasino.
The Foxy brand's VOD and TV relaunch, expected to flight in March, will be managed by Home to achieve GVC's acquisition metrics-driven brief.
Online Casino News Courtesy of Infopowa