Betfred's new Aussie interactive sports betting platform takes shape
GTech has announced that it has been selected to provide the technology platform for the Australian launch of Betfred's new interactive sports betting operation.
The two companies have enjoyed a business association for the past decade, with GTech's MarginMaker product supporting the launch of Betfred's mobile sportsbook in May this year, and online and racebook products due for roll-out in the second half.
Betfred established operations in the Aussie cities of Sydney and Darwin under a Northern Territory Gaming Commission licence, and has launched its sports-only mobile site at m.betfred.com.au in time for the FIFA World Cup.
A Betfred spokesman said it is the first of a carefully planned and phased approach to the Australian market, with stand-alone apps soon to be added to the mobile site, and racing on the online casino.
Declan Harkin, GTech senior VP International and chief operating officer EMEA, said: "This is the first such foreign venture we have worked on together, and we hope it is the first of many."
Luke Brill, Betfred Australia managing director, said: "We tasked GTech and Betfred's front-end development agency, Degree 53, with developing a new stand-alone system with a localised offering for the Australian market. They both rose to this challenge and delivered a sports mobile product on time and within budget."
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