Greentube to launch games in Italy with 888

By Simon Wright, Last updated Mar 1, 2021

Novomatic Interactive Division Greentube, have announced that they have extended their partnership with 888, which will now see their game content being featured and made available on 888’s Italian facing online casino.

Popular land based slot titles will now as a result be available to Italian customers who play at 888, including the ever popular Book of Ra deluxe and Lady Luck’s Charm deluxe.

Game content from Greentube is already available in several territories with 888, just recently Sweden was added where it recently launched its games offering with the operator.

Speaking about the the extension of their partnership with 888, which now sees Italian players at 888 able to play their games, Greentube’s Michael Bauer stated: “888 is one of the biggest brands in the industry and our successful partnership has enabled us to reach a wide player base in the regions we have entered together. We expect Italy will deliver equal success, and through this cooperation we will significantly strengthen our position in the country.”

While 888’s Senior Vice President of B2C Guy Cohen, said of the deal with Greentube: “At 888, we are focused on offering our customers a wide portfolio of engaging and entertaining content. With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles.”

“We are excited by this partnership and look forward to building on it.”

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.


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