Greentube, the division of Novomatic who are responsible for bringing the casino game developer’s casino games to life in the online environment, have this morning announced they have integrated some of their premium slot game titles with 888 casino. In doing so, they further increased their presence in the UK.
Greentube has gained significant momentum in the UK over the last year, building on the success of the land-based business by securing several key partnerships with major domestic brands. Its online adaptions of popular land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products and are set to go live soon across the operator’s rapidly growing multivendor platform.
Classic games such as Book of Ra™ deluxe, Lucky Lady´s Charm™ deluxe, Sizzling Hot™ deluxe and Reel King™ have already been made available, highlighting 888’s ability to integrate new technologies and suppliers for its players.
Commenting on the introduction of Greentube slot games to 888, their Senior Vice President of B2C, Guy Cohen, commented: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process.”
“We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”
While Michael Bauer, the CFO/CGO at Greentube, stated: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by NOVOMATIC’s reputation in the land-based arena, separates us from the crowd.”
“888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”