Greentube In Significant Social Gaming Deal With Hard Rock

Customised social platform for each property

Novomatic subsidiary Greentube has partnered Seminole Gaming and Hard Rock International to launch an “ambitious” project in which Greentube’s private-label social casino marketing platform, Greentube PRO, will power the Seminole Gaming and Hard Rock properties’ social casinos in the U.S. and internationally.

Each property’s social platform will be powered by a customised framework developed specifically for the Seminole and Hard Rock Casinos. These frameworks will be built to Seminole Gaming’s and Hard Rock Interactive’s distinctive business strategies and requirements.

“These agreements are the culmination of a great deal of hard work and dedication toward meeting the strict business requirements of Seminole Gaming and Hard Rock,” said Gabriel Cianchetto, president of market development for Greentube North America. “This partnership presents us with the unique opportunity to engage with Hard Rock’s millions of loyal fans and unite their online and offline experiences.”

Kresimir Spajic, senior vice president of online gaming for Hard Rock International and Seminole Gaming, added: “Our goal is to deliver one-of-a-kind immersive experiences and we believe this game will allow us to unite the online and offline experiences that the Hard Rock and Seminole Casino brands offer.”