Greentube In Significant Social Gaming Deal With Hard Rock
By Brian Cullingworth, Last updated Feb 9, 2018
Customised social platform for each property
Novomatic subsidiary Greentube has partnered Seminole Gaming and Hard Rock International to launch an “ambitious” project in which Greentube’s private-label social casino marketing platform, Greentube PRO, will power the Seminole Gaming and Hard Rock properties’ social casinos in the U.S. and internationally.
Each property’s social platform will be powered by a customised framework developed specifically for the Seminole and Hard Rock Casinos. These frameworks will be built to Seminole Gaming’s and Hard Rock Interactive’s distinctive business strategies and requirements.
“These agreements are the culmination of a great deal of hard work and dedication toward meeting the strict business requirements of Seminole Gaming and Hard Rock,” said Gabriel Cianchetto, president of market development for Greentube North America. “This partnership presents us with the unique opportunity to engage with Hard Rock’s millions of loyal fans and unite their online and offline experiences.”
Kresimir Spajic, senior vice president of online gaming for Hard Rock International and Seminole Gaming, added: “Our goal is to deliver one-of-a-kind immersive experiences and we believe this game will allow us to unite the online and offline experiences that the Hard Rock and Seminole Casino brands offer.”
Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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