Greentube expands Italian Presence with Eurobet

By Simon Wright, Last updated Jun 1, 2022

Greentube the interactive division of Novomatic, who have brought popular slot games such as a Book of Ra to life online, have announced an increase in their presence in the regulated Italian iGaming market, by linking up with Eurobet.it, who are owned and operated by the Entain Group, which also numbers the likes of Ladbrokes among their numerous brands.

Italy is considered as a key territory and marketplace for Greentube and the link up with Eurobet will help the content game developer further enhance and grow their foothold in the popular Italian marketplace.

The deal with Eurobet follows that of their acquisitions of Capecod and Admiral Sport and allows Greentube to further their relationship with the Entain Group, who as well as the likes of Ladbrokes and Eurobet, also operate several other ‘heavyweight’ brands.

Commenting on the link up with Eurobet, Greentube UK’s Commercial Director David Bolas had this to say: “This is another very important step that Greentube has taken in strengthening its position as one of the top content providers in Italy.”

“Supporting a key partner in the Entain Gaming Group via its Eurobet brand is crucial to Greentube’s wider European content strategy in regulated markets.”

Alfredo Melloni, Head of Gaming at Eurobet, said of the deal with Greentube: “We’ve cultivated a fantastic relationship with Greentube and we’re absolutely delighted to be able to offer a selection of their top games to our growing play base.”

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