Greentube enter Canada in Partnership with the BCLC
By Simon Wright, Last updated May 20, 2021
Novomatic’s interactive division Greentube have this morning announced that they have entered into the regulated Canadian market after teaming up with the British Columbia Lottery Corporation ( BCLC ) and Scientific Games, which will see their game content on the site PlayNow.com which is owned and operated by the BCLC.
Players registered with PlayNow.com will now as a result be able to enjoy Greentube’s and Novomatic’s popular casino games to include, Book of Ra deluxe, Lucky Lady’s Charm deluxe and the Diamond Link Series, thanks to a successful integration with Scientific Games’ OpenGaming System (OGS).
As part of Greentube’s strategy for 2021, increasing their footprint and presence in North America is one of their key goals and the link up with the BCLC ensures that they have got off to a good start, with coverage in British Columbia.
Greentube’s Michael Bauer commenting on the news said: “The launch in Canada with BCLC is very important for us as BCLC is the first operator to launch our content in the market. This is a significant step in the delivery of Greentube’s wider North American market strategy.”
“It is also a clear commitment to the regulated market in Canada as we are supplying to fully licensed operators only. We bring a broad range of exciting new content specifically developed for the North American players, as well as our premium legacy content, which we believe will add real value to BCLC’s current proposition. We are looking forward to this long-term partnership.”