Green Jade and Soft2Bet unite to roll out new era of online gaming

By Simon Wright, Last updated Jun 1, 2022

The casino content creators Green Jade Games, that style themselves as the pioneers of skill-based arcade games, has cut the ribbon on an innovative lobby that will launch exclusively with operator and platform provider, Soft2Bet, in a partnership that signals a brand-new era for online casino.

The Green Jade Arcade Lobby will first go live with Soft2Bet’s Betinia brand in Sweden with players able to enjoy the thrill of skill games such as Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing and Speedy Candy for the very first time.

The Arcade Lobby is fully brandable and customisable and provides a dedicated space for operators to offer the provider’s highly engaging and entertaining arcade games to their players. Players can also take advantage of special promotions and track their progress on leaderboards.

Soft2Bet powers some of the most popular online casino brands in markets around the world and this partnership with Green Jade is evidence of its position as a forward-thinking operator committed to offering players a superior experience.

Ben McDonagh, CEO at Green Jade Games, said: “I am delighted to see the Green Jade Arcade Lobby go live with Soft2Bet’s Betinia brand in Sweden. It has been four years in the making so to finally see it up and running is an incredible achievement and one that I and the entire team are incredibly proud of.”

“Soft2Bet were the obvious launch partner for us, and it has been a pleasure to work with Daniel Mitton (Director of Casino) and his team. We are excited to now be able to showcase our Arcade Lobby to the rest of the industry and to be the change that we want to see in the online gaming space.”

Daniel Mitton, Director of Casino at Soft2Bet, added: “We love Green Jade’s Arcade product, and it is definitely the future of the online casino industry as we see it. We are early adopters of arcade games and believe that anything we can offer our existing players that is differentiated is a winner.”

“In such a crowded market it is rare that completely new verticals such as this one comes along. This is why we are excited by the opportunity to use the Arcade Lobby to acquire new players and reach demographics that we have not been able to in the past.”

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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