Successfully completes SEK 400 million senior bond issue
Gaming Innovation Group (GIG) has announced the successful completion of the issuance of a SEK 400 million senior secured bond in the Nordic bond market, complete with a SEK 1.25 billion borrowing limit.
The company revealed the issue was "significantly oversubscribed and received strong demand from across the Nordic region".
Net proceeds will primarily be allocated towards acquisitions, mainly within affiliate marketing, along with refinancing of Euro 6 million in existing debt and other general corporate purposes.
"The proceeds from this bond placement will allow us to acquire and invest into marketing businesses and distribution channels. This will greatly increase our traffic driving capability to our rapidly expanding eco-system. More volumes will benefit all the stakeholders with advantages of scale. Hence, this bond placement is a massive milestone for GIG and our partners," Robin Reed, chief executive officer of Gaming Innovation Group, commented.
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