The Gaming Innovation Group (GiG) has recently secure a B2B sports betting license from the United Kingdom’s Gambling Commission, allowing the well-known online gambling operator to begin supplying its sports betting services and facilities to other brands and operators within the UK’s regulated market.
GiG already held a valid gambling license that allowed them to offer sports betting services to customers – but the recently-acquired B2B license allows the company to share its sports betting platform with other operators.
GiG’s website states:
“GiG’s sports betting portfolio consists of three modules which can be integrated as standalone products or bundled together with GIG Core for a complete solution.
- GiG Sports Connect – Proprietary odds and aggregated odds and data service
- GiG Trader – State-of-the art trading tools and risk management platform
- GiG Goal – Mobile-first front end and middleware solution”
This diverse range of sports betting services will allow businesses to incorporate sports betting facilities within their platform far-easier than current standards.
Who Are The Gaming Innovation Group?
GiG are a market leader in the online gambling space, and they offer cutting-edge products and services to operators. GiG also own a number of their own consumer-facing brands, most notably Rizk Casino – and their service allows players to enjoy a range of facilities, including casino games, sports betting, and poker games.
With offices in Malta, Spain, Norway, Denmark and Gibraltar, GiG are one of the largest online gambling companies around today – and the company is also known for their ethical approach to business, with sustainability a key component of the company’s business model.
Rizk Casino is set to become the first casino to make use of GiG’s new sports betting services, and this comes as no surprise given the casino’s impressive success in the UK market over the last few years.
Indeed, GiG themselves were able to report impressive Q2 financial results early in 2018, with the company enjoying a 29% increase in revenues year-on-year, up to $42.1m.
Robin Reed – CEO of GiG – reported in August earlier this year that the company is beginning to enter a number of new markets – and it appears as though B2B sports betting services is the first of these new ventures.
Whether the move will prove a successful one remains to be seen – but given GiG’s success in the casino games and casino management industry, it’s likely that we’ll see the company continue to extend this sports betting platform, perhaps acquiring licenses in other licensing jurisdictions as well.