Genting Deal Good For Playstudios

At least 40 Genting venues could order free-to-play online casino apps

Social casino game developer Playstudios has inked an impressive deal with the Genting land and online gambling group that could see myVegas and myKonami free-to-play online casino apps installed at around 40 establishments operated in the UK by the gambling group.
The agreement represents an extension of a business relationship between California-based Playstudios and Genting UK that started earlier this year in a deal with Genting UK's Resorts World Birmingham subsidiary, enabling players to accrue virtual rewards redeemable at land-based venues provided these are not gambling-related.
Playstudios has enjoyed some success with the model in partnerships with major land operators like MGM.
Playstudios exec Jeff Netzer claimed in a statement that the apps are very efficient tools for brand and business building.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,449


The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

See More Posts