Sponsorship contracts for the two high profile, high stakes players will not be renewed
Full Tilt Poker announced Tuesday that it will not be renewing the sponsorship contracts for high profile poker aces Viktor Blom and Gus Hansen.
The severance appears to be amicable, with a company spokesman wishing the duo well in their future projects.
"This follows a year-long review of the Full Tilt brand and a decision to move away from pro-centric advertising to focus on the experiences and stories of the vast majority of our players," the spokesman explained.
"Full Tilt will celebrate the excitement, fun, and intrinsic enjoyment of playing our poker, blackjack, roulette, and slots games. A new TV campaign will launch imminently, representing this new approach. There will be more news on this later in the week."
Industry observers have noted that the latest severance appears to be part of a trend among online gambling companies to move away from having sponsored poker professionals on the books. They point to earlier severances by Party Poker, Ultimate Poker, Pokerstars and Amaya as evidence of the trend.
Online Casino News Courtesy of Infopowa