Horse racing-focused sportsbook harnesses unique solution
Platform provider FSB Technology (UK) Ltd has assisted in the launch of Black Type, a new online sports betting site with a specialist focus on horse racing.
The site is the creation of founders Dave Gowers and Craig Nicholson, who oversaw the resurgence of 888sport's racing products while working at Kambi, in conjunction with Mylo Sangster, the grandson of famous owner breeder Robert Sangster.
It will feature a unique hybrid trading solution, allowing certain sports markets to be controlled by their own team of traders and others to be run by FSB's London-based staff.
Nicholson said: "Having witnessed the evolution of the industry over the past twenty years, the UK market in particular has lacked a quality horse racing-focused sportsbook for a considerable time, and there is very little competition for the established, bigger operators.
"We wanted to draw on our knowledge and racing heritage to put that right, but most importantly we wanted to offer a very competitively-priced service while also being seen to lay a fair bet. We're called Black Type for a reason."
FSB Technology's business development director, Richard Thorp, said he was delighted that Black Type, which will feature on the Oddschecker affiliate site, was now up and running.
"We're very confident that our offering is sufficiently flexible to combine the best CRM tools with specialist trading knowledge to deliver a compelling product that will excite customers and plug a gap in the market," he said.
Guy Harding, head of commercial at Oddschecker said: "We're delighted to be welcoming an ambitious new bookmaker to the site, particularly one with a fresh approach and a clear odds focused strategy."
FSB Technology's managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing. The platform now also includes a casino with bespoke bonusing tools featuring a wide selection of table games and slots from leading suppliers, such as Realistic Games and Microgaming.
Online Casino News Courtesy of Infopowa