Former Zynga Developers In New Indian Venture

PlaySimple plans to compete on the international social games market

Siddharth Jain, Suraj Nalin and Preeti Reddy, formerly game developers with social gaming giant Zynga, have launched their own company in India with investment funding from IDG Ventures and former senior Zynga exec Yezdi Lashkari.

Titled PlaySimple, the start-up plans to develop innovative mobile games for the online social and casual market, building a business to compete with more established global gaming firms.

The former Zynga trio has solid experience, having worked on projects like Mafia Wars and Bubble Safari.

IDG exec Karthik Prabhakar told The Times of India that new games that appeal to the market tend to take off quickly, rapidly achieving business profitability.

"The team at PlaySimple is young and highly experienced in building and scaling mobile games for the global markets," he noted.

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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