First Look Games extends partnership with Scientific Games

By Simon Wright, Last updated Jul 1, 2023

First Look Games, the platform that directly connects game studios with online gambling affiliates, has extended its partnership with tier one developer Scientific Games, with the provider’s 458 most prominent slots now available on its Demo Game Server.

First Look Games launched its Demo Game Server (DGS) last year, allowing affiliates to offer once again free to play versions of a provider’s slots while remaining compliant with the Gambling Commission of Great Britain’s rules and regulations.

The DGS includes cutting age ID verification technology from “1account”; in the event of a successful verification, the user can then access the free to play game.

The addition of Scientific Games is a major coup for First Look Games, with the developer’s full suite of slots also added to its Game Library. This means affiliates can now download assets, such as logos, images and videos, as well as key information for all of the provider’s titles.

From this, they can then create engaging and informative content such as game reviews and comparisons and publish them to their readers alongside the correct logos and images.

First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.

Tom Galanis, Founder of First Look Games, said: “We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.”

“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”

Dylan Slaney, SVP Gaming, at Scientific Games Digital, said: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.”

“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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