Finland State Gaming To Consolidate Under One Brand

RAY, Fintoto and Veikkaus set to adopt one brand – 'Veikkaus'

A 2015 decision by the Finnish Committee on Economic Policy to consolidate all the Finnish state-owned gambling enterprises under a single brand will take place in a phased process at the beginning of next year, with the RAY (slots), Fintoto (horseracing) and Veikkaus (lotteries and betting) operations set to operate under the single Veikkaus brand.
Until the consolidation is effected the company is operating under the title FRV Evo Oy, employing more than 2,000 people.
The decision to use a single brand was informed by extensive consumer research, government officials told a press briefing this week as the implementation date for the decision, January 1 2017, approaches.
During the spring of 2016 a range of 4,300 respondents was interviewed at several stages of the research.
Officials claim that the changes will benefit the company's 1.9 million registered Finnish players.
Work on the revised corporate identity symbols and colours for the consolidated brand is at an advanced stage and will be launched later this year.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,461


The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

See More Posts