European Commission open investigation into Ladbrokes

The newly installed Head of Media Relations at GVC Holdings Tessa Curtis, is already having a very busy first week at the gaming company, as the European Commission have announced that they have opened up an investigation into Ladbrokes. The investigation concerns Ladbrokes operating virtual betting in Belgium and whether the right granted to them to do so is in line with EU state aid rules.

The news of the EU’s investigation into Ladbrokes adds to the mounting problems for GVC Holdings plc, who over the past few weeks have seen their long time CEO Kenny Alexander leave his position and the company in an untimely fashion, as well as being subjected to an ongoing investigation by the tax authorities in the UK.

As the time of writing there is no information or response on the GVC Holdings corporate site concerning the news of the EU investigation. Ladbrokes have a large presence in Belgium with a retail estate in excess of 300 shops.

The investigation by the EU has come about after complaints were made by two other operators, after Ladbrokes were awarded the right to operate digital betting kiosks in stores from 2014 and online from 2015. However, other operators were denied the right to do so in 2015 and 2016.

A spokesperson from the EU commenting on the investigation said: “The commission has concerns that the authorisation granted to Ladbrokes may have resulted in the betting company enjoying a de facto exclusive right to operate virtual betting in Belgium since 2014, without any remuneration in favour of the Belgian state by Ladbrokes in return.”

With the EU spokesperson adding: “The commission has doubts that it complies with EU state aid rules.”

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Simon Wright

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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