Enhanced Price Marketing Platform From Paddy Power

New hook for mobile customers as World Cup 2014 nears kick-off

Irish bookmaker Paddy Power launched its Enhanced Price Marketing platform for mobile and tablet devices earlier this week.

Paddy Power will push special price offers to its mobile customers when they log in to the Paddy Power app under a menu tab titled "Power Play".

The bookmaker said it will analyse players betting behaviour during the 2014 World Cup and provide customers personalised odds based on the analysis.

"It's a way of driving behaviours, it's a way of driving loyalty, a way of encouraging people to try new types of bets as well as reinforcing our value proposition to our customers," said Darren Lovern, head of online sportbook at Paddy Power.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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