Edinburgh based Incentive Games expand into the US Market

By Simon Wright, Last updated Jun 30, 2023

The Edinburgh based Incentive Games who are best known for creating engaging games based on virtual sports and popular real life events have announced their expansion into the regulated US market, after striking a deal with global-gaming giant INTRALOT to launch a series of Free-to-Play games with sports wagering platforms it operates with the Montana and Washington, DC lotteries.

Under the 36-month deal, Incentive’s Margin Selector, Dream Team and Bracket games will be available for NBA and NFL contests while the latter will also be offered across special events. Starting with the NCAA’s March Madness 2021 tournament – US college basketball’s biggest event.

Incentive’s experience in delivering engaging B2B content across iGaming, puts them in a prime position to help newly launched sports wagering brands Sports Bet Montana and GambetDC acquire and retain customers in their respective jurisdictions.

The Free-to-Play games allow operators to reach a broader audience and to acquire and retain players at scale. Pick 5 (known as Margin Selector in the US), for instance, attracts tens of thousands of daily entrants, with more than 70% of customers playing in consecutive weeks.

John Gordon, CEO of Incentive Games, said: “INTRALOT is a power player in the global online and mobile gambling industry and is one of our most significant partners to date.”

“As the US market continues to roll out and mature, operators will have to think outside the box to acquire and retain players at scale, and our Free-to-Play games have proved to be incredibly successful in this regard.”

Byron Boothe, CEO of Intralot Inc, said: “We are pleased to partner with Incentive Games to provide players in Montana and Washington, DC added value through the addition of Free-To-Play games on our sports wagering platforms.”

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