Draftkings Keeps Spending

Daily Fantasy Sports operator is currently spending an average of over $2 million a day

The independent television advertising monitor iSpotTV reports that daily fantasy sport provider DraftKings continues to spend big, over the last seven days investing $15.93 million – an average of over $2 million a day – and more than the previous week (see earlier InfoPowa reports).
This sort of marketing investment positions the DFS operator up among giants like Ford, McDonalds and T-Mobile, and represents a massive increase over its 2014 investments in advertising.
DraftKings and FanDuel are the current market leaders in DFS and both have boosted adspend dramatically in a bid to acquire players and market share, especially with the new NFL season about to start.
The latest DraftKings television advert can be previewed here – if the voice-over sounds familiar that's because it is provided by movie star Edward Norton:

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,449
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

See More Posts