TopSport signs up with prop bet provider
Digital Sports Tech, which develops and supplies business-to-business sports betting software such as proposition betting, announced Monday that it has signed its third Australian client in TopSport. Previous Australian signings have been Ladbrokes and MadBookie.
TopSport will be launching Digital Sport Tech's 'Player Props' product, where customers can customise and create their own prop bets based on player performance across a range of statistics and sports.
Ari Lewski, executive director of Digital Sports Ltd, said: "We quickly identified Australia as a key market, so to have signed three Australian operators in our first six months is a real thrill.
"TopSport see the huge potential of player related betting and we will have a number of other operators signing up to Player Props over the coming weeks and months."
Tristan Merlehan, director of Top Sport, said: "The Australian sportsbook market is booming at present. This means that the competition is increasing and this product provides us with the opportunity to give our customers a greater variety of betting opportunities, as well as a more personalised betting experience."
Player Props is facilitated by a proprietary and patent-pending platform and algorithms that analyse each customised bet to generate accurate odds and automatically determine the result.
The sports currently available via the product include football, basketball, American football, Australian rules football and rugby league.
Factoring in all the possible bet permutations and combinations, there are more than 1.3 million unique markets available for users to create during a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL, DST claims.
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