Cristiano Ronaldo and Dwyane Wade brings pokerstars raiseit campaign to an end

By Brian Cullingworth, Last updated Mar 2, 2021

The PokerStars deployment of sports superstars in its competitive #raiseit social media campaign ends on a high note this week after a successful six-challenge run that attracted an impressive 87 million views.

The final challenge, dubbed Aerial Duel, pits Team PokerStars SportStar Cristiano Ronaldo against renowned basketball player Dwyane Wade in a display of outstanding sporting skill.

In a sneak peak of the final videos, which will go live on Ronaldo and Wade’s social media channels on Monday and Tuesday (January 30 and 31) respectively, the famous footballer and Chicago Bulls basketball player can be seen preparing to battle it out in the ‘Aerial Duel’ round, having previously gone head-to-head in six previous rounds: ‘SuperStar Wake-Up,’ ‘Meme Battle’, ‘Happy Holidays’, ‘Getting Ready in Style’, ‘Breakfast My Way’ and ‘Extreme Work-Out’.

The #raiseit campaign is a fun take on the poker mentality of raising the stakes in order to ‘one-up’ your opponent. It showcases the competitive nature of poker and sport, and the focus, tenacity and endurance needed to succeed in both activities.

To view the #raiseit challenges go to www.nowraiseit.com

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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