New title sponsor, venue and television broadcaster
The Professional Darts Corporation's (PDC) 2014 UK Open darts tournament has named UK bookmaker Coral as title sponsor.
"The UK Open has become a massive favourite for both players and fans of darts in the past decade, and I'm delighted that Coral has continued its support of the world's best tournaments with its sponsorship of the 2014 Coral UK Open," said PDC Chairman Barry Hearn.
The tournament, historically held in Bolton, will be hosted at Butlins Minehead Resort for the first time and televised by a new broadcaster ITV4 over March 7 – 9.
Simon Clare, PR Director for Coral, said: "Darts is one of the most popular sports to bet on and by associating the Coral brand with one of the PDC's premier events we aim to to attract even more sports betting customers to open accounts and bet with Coral."
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