During important Cheltenham Festival week
British bookmaker Coral's social marketing team has claimed to have had the highest share of voice on social media during the Cheltenham Festival according to stats from Crimson Hexagon's social media data analytics platform.
Coral said it had achieved a 28 percent share of voice compared to its next best performing competitor Betfair who took 16 percent. Paddy Power followed with 14 percent, William Hill and Bet365 at 12 percent, Ladbrokes with 10 percent and SkyBet with 8 percent.
"This is the third year that the Coral social media team has worked on the Cheltenham Festival and it's been our most successful on social media yet," commented Tania Seif, head of Coral social marketing.
"We set out with the objective of creating content that would drive conversation among our target audience of males interested in horse racing and football. We are delighted with the results."
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