Coincides with enhanced mobile offer from ADW provider
Churchill Downs Inc has renewed its agreement with Webis Holdings PLC's WatchandWager.com LLC which begins with the start of Churchill Downs' Kentucky Derby in Lexington this coming weekend.
"This contract is particularly significant as it encompasses the rights for this Saturday's Kentucky Derby at the Churchill Downs racetrack itself," a company statement said.
The contract also allows for wagering and video streaming rights from Churchill Downs, Arlington Park, Calder, Canterbury Park, Fairgrounds, Finger Lakes, Hoosier Park, Indiana Downs, Miami Valley, Oaklawn Park and The Meadows race tracks.
It also coincides with the public launch of WatchandWager's new mobile enhanced application, watchandwager.com/mobile, in parallel with an increase in marketing activity for the WatchandWager brand.
"We are delighted to work with Churchill again to cover the Derby and the other important race meetings under their control this year. It's a testament to our investment as a licensed US ADW and racetrack operator that one of the leading content providers in the US, and indeed the world, continues to extend our partnership." said Ed Comins, President of WatchandWager.com LLC. "We look forward to a great Kentucky Derby on Saturday."
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