China's Sports Lotteries Have Great Potential

Even without World Cup football, recent growth has been impressive

Outside of Macau, the only major legal Chinese gambling is centred on the nation's giant sports lotteries, where revenues have shown consistent and impressive growth culminating in the most recent statistics from the Ministry of Finance, which showed that in June revenues at the China Sports Lottery reached $3.1 billion – a stunning 83 percent rise over the same period last year.
Whilst the World Cup football festival in Brazil during the month undoubtedly impacted the numbers (they peaked around six times those of the previous World Cup back in 2010) the underlying growth remained strong… and much of the wagering was conducted over the internet.
The Welfare Lottery experienced less spectacular, but still valuable growth at 18 percent to $2.7 billion, whilst the Ministry reported that total lottery sales in China in H1-2014 rose 19.2 percent to $28.74 billion.
The Ministry statistics clearly do not take illegal activity into account, but a number of respected industry analysts have guesstimated that the illegal sector could be worth as much as $160 billion in GGR.
Even half that would be a worthwhile market, and recently the official Chinese news agency Xinhua quoted the Ministry of Public Security as estimating illegal betting on the World Cup alone this year amounted to almost $3 billion, based on the results of its strenuous enforcement activity.
The latest figures estimate that just 8 percent of China's vast population is currently betting legally via the sports lotteries, and that suggests that the potential for expansion through more energetic and smarter marketing and management must be substantial.

Online Casino News Courtesy of Infopowa

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Brian Cullingworth

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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