Cherry Partners Sbtech

Expands offer to include Sports Betting

SBTech will provide their turnkey sports-betting solution to Cherry Ltd as the company expands from online casino and lottery to include a sports book.

Cherry brands EuroSlots, CherryCasino, NorgeSpill Casino, SpilleAutomater and Nordic Slots will offer a sports book specifically tailored for the Scandinavian, Nordic and European Markets following the deal.

SBTech's sports book solution will include live betting along with new bet types such as SBTech's Fast Markets across web, mobile and a new tablet specific platform titled SBTech Touch.

Marius Andersen, managing director for Cherry Malta said the company had assessed several providers ultimately settling on SBTEch's solid reputation and innovative solutions.

"SBTech have built a solid reputation in their field, positioning themselves at the forefront of the industry and consistently releasing new and innovative solutions to keep the punters happy. So they were an obvious choice for us as we look to increase our reach into our current markets and we're excited to see the results."

"We're delighted to have Cherry on board," added Itai Zak, chief executive officer for SBTech. "They are hugely successful in online gaming in their markets and we're confident that we can lead them to even greater success with our innovative sports-betting solution."

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