Change Of Name For Unibet Holding Group?

By Brian Cullingworth, Last updated Sep 30, 2016

Directors plan to change title to Kindred Group

The directors of the publicly-listed European online gambling group Unibet have advised shareholders that they are considering a name change to Kindred Group plc in order to improve "synergy, clarity and flexibility" for the larger group.
Chairman Anders Ström explained in an advisory to investors:
"In this rapidly changing industry, clarity is essential. This is why we now propose to change the name of our group company, thereby avoiding confusion and creating better conditions for our future growth. This is a minor and predominantly internal change as all the customer facing brands, such as Unibet, MariaCasino, Bingo.com, Stan James and iGame will remain the same. The change only relates to the group name."
Unibet Group CEO Henrik Tjärnström, supported the name change, observing:
"Introducing a group name separate from our consumer facing brands will provide us with the necessary strategic flexibility to ensure we remain at the very forefront of our industry."
Shareholders will be asked to approve the change at an extraordinary general meeting scheduled for December 6.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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