Casinomeister Standing Focus Group On Online Games

By Brian Cullingworth, Last updated Aug 24, 2018

Online gambling information site leverages its experienced player membership to bridge the gap between developers and players

Online gambling game developers should find a new fee-based initiative launched this week by information site Casinomeister a useful service, presenting as it does an opportunity to interact with a knowledgeable and experienced player cadre who regularly play and frequent the site to discuss games… and the disconnect between game providers and players that is so often apparent.

Both sides of the divide need the same thing – well-crafted and thought through games with interesting features and a fair chance of reward that appeal to a wide range of players – but the difference between what players want and what developers think players want often still exists.

The new initiative, titled the Gaming Analysis Group is comprised of seasoned players who have demonstrated full understanding of casino games and have a history of framing intelligent and objective critiques that include a solid grasp of game development and game data – essential information for successful developers.

This group is now being made available to software developers as a tool to create the best games possible, providing developers with comprehensive beta-testing and feedback of any specific game so that the chances of a game meeting or exceeding revenue targets and player take-up are increased when the game is launched.

GAG testers have various styles of play, come from diverse backgrounds, and some speak several languages. They are focused not only on the presentation of the games, but on total functionality.

The following is an example of some of the items that are reported to the software developers by the GAG:

  • General Synopsis: Overall first impression when opening game before any detail is examined, i.e. theme and background/appearance. Sound effects, initial feelings and beliefs about the game.
  • Interface: to include graphics check made for similarities elsewhere.
  • Rules/Paytables: Are English language translations correct and unambiguous? Ease of understanding pay tables and wild actions – simplicity.
  • General Operation: Speed of animations and graphics in various browsers. Ease of user interface operation, settings and clear separation of buttons. Are there unnecessary graphics?
  • Game Issues: Are there any clones or near-clones previously issued by other developers?
  • General Gameplay: A full summary based on extensive testing to include game mechanics, bonus rounds and theme/appearance, and the pros and cons of the version tested.

Bryan Bailey, director of Casinomeister says that the aim is to not only help developers to produce better quality games, but improve the gaming environment for players with games they really want.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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