Bwin's Foxy Mascot Sports New Look

Bingo offer revamped and marketing campaign set to launch

bwin.party digital entertainment's Foxy Bingo has undergone a revamp with the launch of a more contemporary website backed by an extensive marketing campaign.

The upgrade to the Foxy Bingo website includes a selection of 60 new games along with an upgraded user interface, the company said.

A series of TV adverts, developed by creative agency Tricycle London, presents a hipper, funkier mascot Foxy in a purple retro-styled suit.

"We've managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50's track should make this another successful campaign for the lovable northern Fox," said Matt Carter, creative director for Tricycle.

Joey Essex, an English TV personality known for his role in ITV2's series "The Only Way Is Essex", will feature in the marketing campaign which will also appear in various forms across online platforms.

Check out the new Foxy look here:

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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