BPlay Link up with Pragmatic Play

By Simon Wright, Last updated Dec 30, 2021

To further solidify their presence in South America, the Malta based casino software provider Pragmatic Play have announced a link up with the Buenos Aires licensed and regulated BPlay, with the operator receiving the full portfolio of slot game content from the casino game developer.

The Buenos Aires regulated iGaming market is seen as a growing area for operators and iGaming B2B providers, with Pragmatic Play being hopeful that the deal with BPlay will further enhance their brand awareness with players in Latin America as a result.

The partnership and link up with BPlay is one of many commercial deals announced by the supplier in the wake of its recent authorisation from the regulatory board for the Buenos Aires City and marks a further step in its expansion in the fast-evolving market.

An established operator of land-based and online brands in Argentina, BPlay’s site will now be able to offer players who reside in Buenos Aires games to include the recently released Crystal Caverns Megaways.

Commenting on the latest news, Pragmatic Play’s Vice President of Latin America, Victor Arias, said: “It’s essential to partner with the leading operators in any jurisdiction we move into and BPlay fits that bill. Our slots and table games will enhance its already strong proposition and we’re looking forward to seeing how their players react to our titles.”

Sebastian Puente at BPlay said: “In line with our growth strategy we strive to ensure the best content from the industry’s leading developers to maintain our position at the fore of the market. Pragmatic Play’s range of slots and table games are an integral part in achieving that goal.”

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