Bookies Big Spenders In Aussie Advertising

By Brian Cullingworth, Last updated Sep 9, 2016

Up 25 percent for the year to June 30 2016

The Australian newspaper has revealed new Nielson data indicating a 25 percent rise to $125 million in betting company advertising spend compared to a year ago.
The data, which covers the year to June 30 2016, is believed to be just the tip of the iceberg as it doesn't include pay-TV where most ads during sporting telecasts are for wagering operators, The Australian report identifies.
In terms of advertising spend, Sportsbet topped the list with $38 million, a 20 percent increase over last year. Ladbrokes and CrownBet spent around $20 million, while Tabcorp spent $18 million and Tatts, $8 million.
William Hill and bet365 tightened their belts, reducing ad spend by 21 percent and 39 percent respectively.
The data is sure to add fuel to Senator Xenophon's fire, as he continues to push a motion to ban gambling advertising during hours where children are likely to be watching TV.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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