New payment method for social gaming firm's customers
Bitcoin wallet Coinbase has entered into a partnership with casual games developer Big Fish who will provide its online customer with a new method to buy games and in-app purchases with bitcoin.
All Big Fish online games can now be bought directly from Big Fish with bitcoin, while several of the company's free-to-play online games will accept bitcoin for in-app purchases, namely; Big Fish Casino, Room of Memory and Bush Wacker 2.
San Francisco-based Coinbase claims more than one million consumer wallets and 25 000 merchants to date. Big Fish is Coinbase's first gaming firm transaction platform customer.
According to Big Fish, roughly half of its $266 million 2013 gross revenues were transacted through its own ecommerce system that will now offer bitcoin as a payment method.
Paul Thelen, chief executive officer and Founder of Big Fish, said: "Being able to offer bitcoin payments to our consumers through Coinbase is just one more way Big Fish is meeting demand and setting the pace for the mainstream consumer and for the mainstream industry.
"This is not a test, this payment method will be available worldwide for all of Big Fish PC and Mac games in the Big Fish app store. We are excited to offer this new payment method to the nearly 105 million annual mainstream game players that visit our game app stores, with the reassurance that Big Fish is working with Coinbase, one of the most secure and reputable companies in the bitcoin industry."
"Our partnership with Big Fish is our first with a game company merchant, and not only signifies the growing adoption of bitcoin across major industries, but also the future of small purchases on the internet," added Fred Ehrsam, co-founder of Coinbase. "Base fees on credit cards can take 15 per cent or more of small purchases on the internet. Big Fish not only wanted to have an alternative and less costly form of payment, but also wanted to stay ahead of the curve by offering its customers options on how to pay for their entertainment."
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