BGC Members agree to cease TV and Radio Advertising during Covid-19 Lockdown

The Betting and Gaming Council have confirmed that their members which include the likes of bet365, William Hill and Flutter Entertainment brands, Betfair and Paddy Power, have agreed to suspend all advertising on UK television and radio networks, whilst the Covid-19 lockdown is in place.

The voluntary suspension of advertising on UK television and radio is to last for an initial six week period, with the decision taken by the BGC after the gambling industry came in for criticism for exploiting people who are stuck at home.

Last week the polling company Survation surveyed 1000 respondents, querying whether their gambling had increased during the lockdown. A survey that was used by some publications to once again beat the anti gambling drums, despite the fact that the majority of respondents indicated their gambling activity had actually decreased.

Michael Dugher, the Chief Executive Officer of the Betting and Gaming Council, speaking of the decision taken by the BGC and their members, said: “We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond.”

“I hope now that other major gambling operators like the National Lottery follow our lead.”

This move taken by the BGC will mean that participating operators will strive to ensure all advertisements on television and radio will stop running from no later than  7th May.

About the Author... Total Posts Written: 955
Simon Wright

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

See More Posts