Betway Launches New T.v. Ad.

Second in the 'Betway Stories' series promoting Betway Vegas sub-brand

Betway has launched the second in its Betway Stories series of television advertisements, this one promoting its Betway Vegas mobile sub-brand and created by the Above and Beyond agency.

The marketing publication Campaign Live reports that the 30-second film depicts a casino company board of directors in an urgent meeting to discuss new competitor, Betway Vegas. Instead of finding a solution, the board, featuring cowboy hats and Elvis look-alikes, enthuse over the new product.

At the end of the spot, the chair of the board is shown using a tablet to play on the site.

The ad is the second of four TV spots from Betway. The previous ad, "Frank", showed a chauffeur to sports stars, promoting Betway Sports. Above and Beyond's next instalment will mimic a road movie to advertise Betway Casino.

The overall campaign supports the rebranding of Betway, and Above and Beyond is seeking to differentiate its approach from a host of other gambling advertisements currently running in the UK.

Agency exec David Billing told Campaign Live: "Online gambling is now just another part of the entertainment mix, so brands need to start relating to their audiences on a human, approachable, emotional level."

View the latest ad in the series here:

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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