English Premier League team gets new gear, and fans access to digital betting
Online gambling company BetVictor is the latest to widen its brand awareness in a football sponsorship deal, signing a three-year agreement with English Premier League side Liverpool as both training kit partner and global online betting team-mate.
Attractive, spanking new football kit prepared by BetVictor has been introduced and appears to have been well received by fans, who will also benefit from special promos and markets created for them by the betting company, and the digital facilities it offers internationally.
In return, BetVictor gets brand exposure at the famous Anfield stadium and on televised press conference backdrops, along with publicity opportunities through the club's digital and social networking channels.
Andreas Meinrad, CEO of BetVictor, said in a statement that Liverpool FC is one of the most instantly recognisable clubs in world sport, and has a history of success and of doing things the right way.
"We're looking forward to working with such a great club and the ability to engage with its incredible fan base," he said.
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