Betsson Italian subsidiary Star Casino signs sponsorship with top football club: Juventus FC

By Brian Cullingworth, Last updated Mar 2, 2021

Six-month deal with Juventus FC should lift brand visibility

The Italian online gaming brand StarCasinò, operated by Betsson Group, is now an official gaming partner of the top Italian football club Juventus.

For the duration of the 6-month partnership, StarCasinò will have a strong brand presence at the Juventus Stadium, including the new LED light system, video spots on the Maxi screen and social media posts.

The AAMS and Malta-licensed StarCasinò is also planning to launch a series of initiatives, contests and promotions that will reward fans and customers, including opoortunities to win VIP tickets for the Serie A, Coppa Italia and UEFA Champions League.

Andrea Rossi, managing director of StarCasinò, said in a statement Monday:

“We’re really excited about this partnership with Juventus. Entertainment, fun and excitement — these are the values that StarCasinò shares with the worlds of sports and football in general.”

The Juventus partnership adds to Betsson Group’s international portfolio of sponsorships, including Betsafe’s partnership with Manchester City Football Club and NordicBet’s partnership with Hockey SHL.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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