Betsson Italian subsidiary Star Casino signs sponsorship with top football club: Juventus FC

Six-month deal with Juventus FC should lift brand visibility

The Italian online gaming brand StarCasinò, operated by Betsson Group, is now an official gaming partner of the top Italian football club Juventus.

For the duration of the 6-month partnership, StarCasinò will have a strong brand presence at the Juventus Stadium, including the new LED light system, video spots on the Maxi screen and social media posts.

The AAMS and Malta-licensed StarCasinò is also planning to launch a series of initiatives, contests and promotions that will reward fans and customers, including opoortunities to win VIP tickets for the Serie A, Coppa Italia and UEFA Champions League.

Andrea Rossi, managing director of StarCasinò, said in a statement Monday:

“We’re really excited about this partnership with Juventus. Entertainment, fun and excitement — these are the values that StarCasinò shares with the worlds of sports and football in general.”

The Juventus partnership adds to Betsson Group’s international portfolio of sponsorships, including Betsafe’s partnership with Manchester City Football Club and NordicBet’s partnership with Hockey SHL.