Betsson Gearing Up For U.k. Online Gambling Drive

Swedish gambling group is looking for a top agency to handle its UK initiative

Swedish gambling group Betsson is offering advertising agencies the opportunity to handle its large international advertising account as it prepares for a major push into the United Kingdom market, reports the marketing publication Campaign Live.
"The company is looking for a London hub to work across key markets after recently appointing Omnicom's Rocket to its seven-figure media planning and buying account," Campaign Live reports.
Betsson owns the Betsafe brand, which is expected to invest heavily in TV advertising as part of the UK marketing drive.
Apparently Betsafe's global agency Crispin Porter & Bogusky Scandinavia is ineligible due to a client conflict after winning the Betstars account in February this year.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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