BetShare from Unibet

By Simon Wright, Last updated Jun 30, 2023

The flagship Kindred owned brand Unibet, have launched a new tool for players who place sports bets on the site, with the BetShare tool allowing players to customise the look and feel of their betslip with the purpose to share on social media.

Unibet is one of the oldest iGaming sites in operation and was established back in 1997. With Unibet offering players a  complete gaming solution, encompassing online sports betting, online casino, poker and live casino, has been accredited here on Casinomeister since October 2008.

BetShare went live just prior to the start of the Euro 2020 tournament on Friday last week and Kindred are hopeful it will become a hit with players, in the process creating a sense of community with players on social media and  in turn increasing customer engagement.

Erik Bäcklund, the Chief Product Officer at Kindred Group said of BetShare: “Unibet is the first major sports betting brand to bring a sharing tool of this kind to the market. The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred.”

“Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead of the Euros.”

With Johannes Nijboer, Head of Sportbook business development at the  Kindred Group adding to Bäcklund’s comments, by stating: “The Background feature allows players to select and choose from up to eight different background visuals and we have developed our own suite of emojis that players can add to give the betslip a light touch.”

“Text can be used to add written language and Unibet’s customers can scribble and highlight with Paint. This is truly an innovative and exciting tool. We are are rolling it out continuously and the acknowledgement so far has been fantastic.”

“However the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart.”

For existing and new customers at Unibet, the BetShare tool can be found in the Sports My Bets section. There are no restrictions in place regarding the type of bets that can be shared, e.g. open, settled, cashed out bets, with all the backgrounds containing Responsible Gambling messaging to ensure players are reminded to gamble responsibly.

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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