Online provider claims a world first with its pre-match and in-play eSports betting product
Sports betting technology and software supplier Betgenius has launched what it claims is the world's first comprehensive pre-match and in-play eSports betting product.
Professional gaming tournaments — eSports – has been the buzzword in sports betting this year, and with a current fan base of almost 90 million worldwide, the new vertical offers bookmakers significant recruitment opportunities from an important and key demographic.
Betgenius says its product will allow betting operators to fully automate their pre-match betting and offer hundreds of betting-friendly market types on thousands of live events each year. It will cover all major events from leading games, including League of Legends, Dota 2, Counter-Strike: Global Offensive, and Heroes of the Storm.
From the outset, Betgenius focused on developing models that offer operators the most accurate in-play eSports odds in order to ensure that the product offers industry-beating margins across the breadth of its events, covering both in-play and pre-match.
The new eSports product comes with live scoreboards and other engagement tools that can be accessed across different platforms, including desktop, tablet and mobile. Together with Betgenius' programmatic marketing, a software capability that enables the targeting of specific audiences according to their betting habits, the new eSports service attracts new customers and maximises revenue streams, the company claims.
Mark Locke, CEO of Betgenius, said Thursday: "Over 30 percent of current eSports fans have engaged with some form of betting online — this represents an excellent opportunity for the market."
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