Betfuze Launch New Ipad Betting App

Offers crowd sourced insights

BetFuze has launched a new free sports betting app designed specifically for the iPad which offers users crowd sourced insights using the "Sentimeter™", sporting news, statistics and personalised content.

BetFuze’s Sentimeter analyses the tweets of millions of sports fans in real-time to provide users with instant insight on the likely outcome of any bet. Using bespoke technology, the tool is able to analyse Twitter conversations to interpret a positive or negative social sentiment, and produce a percentage score for any sporting event.

"The "Sentimeter™" brings the power of social media to sport in a way that’s never been seen before," comments BetFuze co-founder and chief executive officer Paul McNea . "BETFUZE uses the insights of millions of people, to reveal who the crowd is with, without needing to be in the stadium. This is betting for the mobile and social media generation where news and public opinion combine."

The idea for "Sentimeter™" was born from watching Andy Murray in the men’s single tennis final at Wimbledon and IBM’s monitoring of social media sentiment during the match. "This really woke us up to how we could use the power of the crowd to help predict the outcome of any sporting event. We looked at how we could utilise this for other sports and there was a clear link between social opinion and outcomes. So the Sentimeter taps into this crowd energy."

Launching for iPad initially, iPhone and Android versions are in the pipeline.

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