Betfred ruled to have breached ASA Gambling rules in AJ Tweets

By Dave Sawyer, Last updated Nov 1, 2023

Three tweets featuring Anthony Joshua and posted by Betfred have been prohibited by the Advertising Standards Authority due to being deemed to be in violation of gambling advertising regulations.

The tweets in question were in relation to Joshua’s fight against the American Jermaine Franklin which took place on 1st April earlier this year at the O2 Arena in London, with the ASA ruling that Joshua was likely to strongly appeal to under-18s – which is forbidden by new gambling ad rules.

Betfred commenting on the ruling have called the decision unjust and have also subsequently rejected claims that ‘AJ’ appeals to children, calling for an independent review of the decision reached by the ASA.

Last year the ASA updated their rules which now state that advertisements cannot target under 18’s by “reflecting or being associated with youth culture.”

The offending tweets from Betfred concerned videos featuring Joshua discussing his pre fight training and preparation for facing Franklin.

A spokesperson for Betfred commenting on the action by the ASA, stated: “It should also be remembered that the ASA did not receive a single complaint from a member of the public about our association with Anthony Joshua in this respect.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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