For next three years
Betfred has taken over the naming rights of the Super League, a top-level professional rugby league club competition in Europe, for the next three years.
"Next year will be Betfred's 50th birthday and what better way to celebrate than by becoming title sponsor of the Betfred Super League!" Betfred co-founder Fred Done said.
"Building on increased financial investment from the previous title sponsor, Betfred is the latest major company to recognise the advantages of associating their brand with Rugby League and shows the strength of our sport in the commercial market," Nigel Wood, chief executive of the Super League, added.
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