Betfred Changes Advertising Agency

Brothers and Sisters wins GBP 5 million account in a competitive pitch

The marketing publication Campagn Live reports that the GBP 5 million Betfred advertising account has been won by the Brothers and Sisters agency after a competitive pitch involving the previous account holder, BJL.

Betfred and Brothers and Sisters will start working together immediately to produce a multi-channel national advertising campaign which will launch later this year in time for the Barclays Premier League football season, which starts in August, a Betfred spokesman said.

Brothers and Sisters has been asked to build the brand, integrate Betfred's websites with its stores and broaden gambling's appeal in an increasingly competitive marketplace.

Online Casino News Courtesy of Infopowa

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