Betfred Changes Advertising Agency

Brothers and Sisters wins GBP 5 million account in a competitive pitch

The marketing publication Campagn Live reports that the GBP 5 million Betfred advertising account has been won by the Brothers and Sisters agency after a competitive pitch involving the previous account holder, BJL.

Betfred and Brothers and Sisters will start working together immediately to produce a multi-channel national advertising campaign which will launch later this year in time for the Barclays Premier League football season, which starts in August, a Betfred spokesman said.

Brothers and Sisters has been asked to build the brand, integrate Betfred's websites with its stores and broaden gambling's appeal in an increasingly competitive marketplace.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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